We are pleased to unveil our new brand identity

28/01/2022

The revised and refreshed Norsad brand aligns with our objective of powering growth across sub-Saharan Africa by providing tailor-made debt solutions to companies that are financially, socially and environmentally sustainable. We have identified markets for expansion, and we embark on our growth strategy confident that we will make a palpable and far-reaching difference to millions.

Over the next decade, Norsad Capital will be entrenched as a leading private capital provider servicing African businesses that prioritise sustainable social development.

Our purpose is to build a better Africa through providing capital to businesses and projects whose goals impact on sustainability as they do on profit. With the rebranding comes a renewed focus on capital provision for sustainable growth. Norsad Capital is looking to the future, unlocking new opportunities, leading by example and committed to the business model – that has partnerships and diversity at its core – that delivers exceptional results for the continent we are deeply invested in.

The new logo is simple and clean. The rebrand is a true demonstration of sustainable partnerships. It reflects the spirit of collaboration, embodied in the antecedent SADC and Nordic cooperation. The addition of the colour blue has a calmness to it and the branded ‘O’ shows dynamism yet is professional and simple. The new brand depicts the Norsad transformation and captures our essence of being a catalytic organisation that is committed to sustainability and impact.

You will experience our logo change in our digital and physical footprint over time. Once again thank you for your continued support and we hope you like our new corporate brand and we look forward to your continued support in our journey.